
In April 2008 Aviva reported that it would comprehend the "Aviva" name as its general customer going up against brand, and that the Norwich Union brand would be wiped out in the United Kingdom.
In June 2009 the Company discarded Navigator, its Australian riches connection business, to National Australia Bank for worth about A$825 million (£401 million).
In February 2012, Aviva sold its insurance related accomplishment business to the British strengthen affiliations affiliation Capita.
In July 2012, Aviva pronounced outlines to offer or close 16 non-center affiliations reviewing the last goal to overhaul its exercises and reinforce shareholder returns. As an essential part of the charts Aviva ensured the offer of its operations in South Korea and the result to new business of its mass getting annuity unit in the United Kingdom.

In August 2012, Aviva reported that up to 800 occupations would be lost after a re-attempting wrapped up by further turmoil in the Eurozone.
On 13 April 2015, Aviva finished the £5.6 billion all-offer taken off by Friends Life Group. Andy Briggs, current social occasion CEO of Friends Life, affected the chance to be CEO of Aviva UK Life, with Mark Wilson proceeding as CEO of the extended Aviva Group.
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